Welcome to the New World, P&G!

AdAge reports that Jim Stengel, Proctor & Gamble’s CMO, has seen the Light and publically proclaimed that it’s no longer about “telling and selling”. He said that his travels to Korea have shown him the potential for the “complete irrelevance of what we call traditional media.” … it’s now all about facilitating dialogue with the consumer and “a different set of imperatives: the need for brands to be authentic, trustworthy and generous. ”

Welcome to the New World, Mr Stengel – We salute you!