Marketing “Failure”
I think this is brilliant. What do you think happens to Jelly Beans that don’t have the “correct shape” grade and/or don’t have the correct logo stamped on them?
Instead of denying that these mishaps occur in their manufacturing process, the Jelly Bean company has taken a fun (and profitable) approach – the “failures” are packaged as Belly Flops and sold online in 2-lb bags at the Jelly Beans Outlet Store.
They are marketed as follows: “the cute little misshapen beans that everyone loves are available right here. Belly Flops are lumpy, bumpy and a little odd looking, but their flavor is absolutely top notch.”
Not suitable for all products but it certainly works in this category …
[via Steve Woodruff at StickyFigure]
Subscribe Via Email
Recent Posts
- Is Facebook The Next Netflix?
- “Subliminal Branding”
- Invisible Children : Kony 2012
- Apple Stock Going to $1,000?
- The Blueprint For Conquering Fear
- Human Character, the Final Frontier
- Rethinking (Online) Payments In A Post-Credit Card World
- Why Does Amazon Have Differential Pricing In Different Markets?
- Scary Apple Chart?
- Return