Listening and Giving Back : Hyundai Canada Experiments With Doing Good

Here’s a great story of a brand who is listening, watching and responding via “a random act of kindness.” This past week, Todd Jamison had his Hyundai totaled in a bizarre parking accident – see the video below:

Hyundai Canada was watching and listening and decided to do something about it:

We went to find the owner of the Hyundai that was the victim of the bad park job and as a random act of kindness, we gave the owner, Todd Jamison, a free car, a brand new 2010 Hyundai Elantra Touring! Todd said ‘Wow’ a lot and ‘That’s fantastic!’ We gave a great car to a great guy. Smart is doing good. At Hyundai, we like a story with a happy ending.

Here’s Hyundai Canada’s response on Youtube:

Hopefully more brands follow the lead and realize that giving back is smart business and ultimately will lead to success. This may appear to be counter-intuitive for the uninitiated but it’s proven to work.  Great brand building exercise by Hyundai: empathy, authenticity, openness, human voice, caring and great ROI.

Congrats to Todd on his new car and congrats to Hyundai Canada for their “random act of kindness.” – Yes, “Smart is doing good.“